Building Confidence in Philanthropy: Why This Research Matters

by: Hazel Hennessy

Ireland is entering a period of significant wealth growth and intergenerational transfer, creating a unique opportunity to expand philanthropic giving. Yet, evidence suggests that while many individuals are open to engaging in philanthropy, these conversations are not consistently initiated within professional advisory settings. 

Professional advisers; across legal, tax, banking, and wealth management sectors, play a critical role in shaping financial decision-making. International research shows that when advisers proactively raise philanthropy, it can significantly increase charitable giving and deepen client relationships. However, many advisers report a lack of confidence, tools, or structured guidance to begin these conversations. 

To address this gap, Philanthropy Ireland has launched a new research initiative to better understand both adviser and client perspectives in Ireland. The study will explore what clients expect from their advisers in relation to philanthropy, and what support advisers need to engage effectively. 

This research is particularly timely given Ireland’s evolving policy landscape and growing recognition of philanthropy’s role in delivering social good. By building an evidence base specific to Ireland, the findings will inform practical resources, guidance, and supports for the advisory community. 

Philanthropy Ireland, as an independent and neutral organisation, is uniquely positioned to lead this work, ensuring that insights are impartial and focused on strengthening the overall ecosystem. 

Participation in the research is open to both professional advisers and individuals engaged in giving. The findings will be published later this year and are expected to contribute meaningfully to both practice and policy in Irish philanthropy. 

To ensure the findings are robust and meaningful, we are seeking participation from: 

• Professional advisers 

• Those who engage with professional advisers and are considered high net worth individuals (€1m+) 

We would greatly appreciate your support in two ways: 

• Complete the survey (if relevant to you) 

• Share the survey with your networks, including advisers and donors 

Professional Advisers

Clients