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A Practical Guide to Impact Measurement for Funders

A practical guide for funders on impact measurement, offering simple frameworks, real examples, and tools to support learning and decision making.

Making Change Visible: A Practical Guide to Impact Measurement for Funders brings together key insights from Philanthropy Ireland’s learning session with SmartyGrants, offering a clear and accessible starting point for funders looking to strengthen how they understand and communicate impact.


The guide explores how impact measurement can move beyond dashboards and reporting cycles to support learning, reflection and stronger relationships between funders and grantees. It provides practical paths to better impact measurement, including a simple framework to help grantmakers get started, grounded in real questions about who needs to know what, when and why.


Alongside this, the guide includes a detailed case study from the Community Broadcasting Foundation, showing how one funder shifted from counting outputs to understanding meaningful change. It highlights lessons on starting small, reducing reporting burden, combining quantitative and narrative insights, and building a culture of learning rather than compliance.


Additional sections offer reflective questions, frameworks and resources to help funders assess their current approach, identify gaps, and design more useful and proportionate systems. Overall, the guide emphasises clarity of purpose, practical entry points and the value of learning led approaches in strengthening decision making and impact across the sector.


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