New research conducted by Amárach Research on behalf of Philanthropy Ireland offers an encouraging and instructive snapshot of how the Irish public views philanthropy today. At a time when the National Philanthropy Policy is gaining momentum, the findings point to a clear conclusion: the appetite for philanthropy exists, but awareness still lags behind.

At its core, the research reveals a striking paradox. While philanthropy is widely valued, it is not yet widely understood.

One third of respondents (33%) admitted they do not know what philanthropy means, highlighting a fundamental awareness gap that presents both a challenge and an opportunity.

Even when provided with a definition, familiarity with philanthropy in practice remains limited. Only one in four people (25%) reported awareness of a project or initiative supported by philanthropic funding. This suggests that while philanthropy is active across Ireland, its visibility to the general public is not keeping pace.

Yet, the broader sentiment toward philanthropy is overwhelmingly positive.

More than half of respondents (56%) believe philanthropy plays an important role in supporting communities and social causes. This belief strengthens further when framed as a responsibility: 65% agree that individuals and organisations with significant resources have a duty to contribute to society.

Importantly, the public is not only supportive, they are also looking to leadership. Nearly two-thirds (63%) believe that government should actively encourage philanthropic giving. This is a powerful signal to policymakers that there is public backing for a more enabling environment for philanthropy in Ireland.

These findings arrive at a pivotal moment. With the National Philanthropy Policy now in place and with dedicated capacity within Philanthropy Ireland now in place through our new Communications and Awareness Lead to advance this key objective the sector is uniquely positioned to bridge the gap between goodwill and understanding.

The opportunity is clear: by increasing public awareness, showcasing real-world impact, and strengthening enabling supports, Ireland can unlock a deeper culture of giving. The public is ready. The mandate is there. What comes next is ensuring that philanthropy is not only valued but visible, understood, and empowered to grow.