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WHAT IS PHILANTHROPY?
Philanthropy is a particular kind of charitable giving. It is focused on the root causes of problems and making a sustainable improvement, as distinct from contributing to immediate relief.
Philanthropy is not the exclusive preserve of very wealthy people, What distinguishes philanthropic giving from more spontaneous once offcharitable donations is that the money is given with a degree of reflection and a clear purpose.
As we find ourselves settling into 2012 many of us will be looking to get a handle on our personal finances and apply cost cutting measures to our lives, but are your charitable donations one of the areas to feel the pinch?
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